Po Box 39 Chardon, Oh 44024

SEO, content and ads for car dealerships

Win the search before the test drive.

Shoppers research the trim, the price and the dealer before they ever call. We make your store the answer, with pages that rank on the site you already have and ads that send shoppers to the vehicles on your lot.

Search stickerExample · Your dealership

2026 Ford F-150 Tremor

Model research article

Google search

f150 tremor

yourdealership.com › 2026-ford-f-150-tremor-guide

2026 Ford F-150 Tremor: Specs, Trims and Towing | Your Dealership

Everything shoppers ask about the F-150 Tremor: off-road hardware, engines, towing and price, plus the Tremors in stock now.

Search economy

#1Target position

12,100searches a month

On the page

  • Specs
  • Trims
  • Towing
  • Price
  • In-stock units
Platform
Your dealer site
Content
IGNITE
Volumes
SE Ranking, Oct 2026
Example search stickers. Search volumes are real U.S. monthly searches from SE Ranking, October 2026. Pick one to see another.

U.S. Google searches every month

  • 673,000car dealerships near me
  • 450,000used cars near me
  • 135,000chevy dealership near me
  • 110,000trucks for sale near me

Case study · Franchise Chevrolet dealer

One Chevy store, first on Google in its own city.

We handle SEO and content on a franchise Chevrolet dealer’s Dealer.com site and run its Google and Meta ads: model research articles, comparisons and the pages that put the store first when its city searches for a Chevy dealer.

Searches where they rank in Google’s top 5
444
Growth in top-5 rankings since Oct 2023
6x
Ways to search for a Chevy dealer in their city where they’re #1
21

SE Ranking U.S. data, October 2026. Client name withheld.

#1 for every way their city searches for a Chevy dealer

  • chevy dealer city
  • chevy dealer city state
  • chevy dealer city st
  • chevy dealers city
  • chevy dealers city state
  • chevy dealers city st
  • chevy dealers in city
  • chevy dealership city
  • chevy dealership city state
  • chevy dealerships city state
  • chevy dealerships in city state
  • city chevy dealers
  • chevy city st
  • chevy city state
  • chevrolet city st
  • chevrolet city state
  • chevrolet dealer city state
  • chevrolet dealers city state
  • chevrolet dealers city st
  • chevrolet dealerships in city state
  • city state chevrolet dealers

City and state hidden. Each search puts the dealer in position one on Google.

Searches where they rank in Google’s top 5

A franchise Chevrolet dealer’s searches ranking in Google’s top 5: 74 in October 2023, a peak of 600 in January 2026 and 444 in October 2026.74444Oct 2023Oct 2026

Number one, model by model

#1Research articleA midsize truck trim10,800/mo
#1Research articleThe same trim, short search2,900/mo
#1FAQ articleA compact SUV trim910/mo
#1Model spotlightAn electric SUV trim720/mo
#1Buyer’s guideA full-size truck trim390/mo
#1ComparisonTwo Chevy SUVs by size320/mo

Positions and monthly U.S. searches from SE Ranking, October 2026.

Case study · Dealer public safety division

Police and fire buyers got their own site.

Departments and city buyers don’t shop like retail customers. So a dealer’s public safety division got its own website, built by IGNITE: police and fire vehicles, upfit packages, radar certification and municipal leases, in one place for the people who buy them.

Division siteBuild sheet

  • VehiclesChevrolet police and fire vehicles, Tahoe, Silverado and Blazer EV PPV, plus used and surplus
  • UpfittingUpfit packages, including non-GM vehicles
  • RadarRadar certification that comes to the department
  • LeasingMunicipal leases, one stop for city buyers
  • WebsiteDesigned and built by IGNITE

From the live site, October 2026. Client name withheld.

From search to showroom.

We integrate with Dealer.com and other dealer platforms. The content, landing pages and SEO live on the site you already have, linked to the inventory you already list.

  1. Research

    Model, trim and comparison pages answer the questions shoppers ask long before they visit.

  2. Shop

    Every page links to the matching new and used inventory on your site.

  3. Remind

    Google and Meta ads put the models you have in stock in front of shoppers in your market.

  4. Visit

    Directions, hours, phone numbers and test drive requests on every page, so the click becomes a visit.

We integrate with Dealer.com and other dealer platforms; we are not an official partner of any of them.

SEO, content and ads for car dealerships

One team for the rankings, the content and the campaigns, measured in calls, leads and vehicles sold.

Search

Dealer SEO and content

Model research, comparisons, city pages and the technical SEO on your dealer platform, written for the shoppers in your market.

SEO services

Ads

Google and Meta ads

Campaigns for the models you need to move and the service work you want more of, with reporting on calls and leads.

Online advertising

Websites

Microsites and division sites

When fleet, public safety or a used car store needs its own home, we build it, like the public safety site we built for a Chevy dealer.

Website development

Campaigns timed to the year on the lot

  1. WinterTax refund season. Used inventory and credit pages and ads ramp up as refunds land.
  2. SpringTrucks and SUVs. Comparison and towing pages rank before shoppers start hitching up.
  3. SummerModel-year changeover. Pages for the new models go up before the first ones arrive, so you rank on day one.
  4. FallYear-end events. Ads for outgoing model-year inventory, and service campaigns for winter.

What a dealership website needs

Nine things we build into every dealer site and campaign, and what each one does for the showroom.

  1. Model research pages that rank

    Trim guides, specs and buyer questions for the models you sell. One client’s midsize truck article is #1 for a search made 10,800 times a month.

  2. Comparison pages

    Shoppers compare before they buy. Our Chevy client ranks #1 with an SUV comparison that answers it.

  3. The towns you sell to

    Rank for the cities and suburbs around your store, not only your street. Our Chevy client is #1 in its city and the suburb next door.

  4. Inventory search can read

    Clear titles and descriptions on new and used vehicle pages, so trucks for sale near me can find your lot.

  5. Google Business Profiles for each department

    Sales, service and parts with the right hours, photos and links to the right pages.

  6. Service and parts pages

    Fixed ops keep the lights on. Service, parts and specials pages that rank and get booked.

  7. Fleet and public safety

    A page, or a whole division site, for business and government buyers.

  8. Reviews after sales and service

    Review requests after every deal and repair order, shown where shoppers decide.

  9. Ads that land on the right vehicle

    Google and Meta ads that link to the matching model or vehicle page, not your homepage.

Questions dealers ask

Rather talk it through? Call 440-490-6280.

Do you work with Dealer.com?

Yes. We integrate with Dealer.com and other dealer platforms. Our franchise Chevrolet client’s site runs on Dealer.com, and we handle its SEO and content there. We are not an official partner of Dealer.com or any other platform.

Do we need a new website?

Usually not. If your site runs on Dealer.com or another dealer platform, we work inside it: content, landing pages and SEO settings. When a separate site makes sense, like a public safety division, we build it.

Do you write model and trim content?

Yes. Research articles, FAQ pages and comparisons, like the truck and SUV pages that rank #1 for our Chevrolet client.

Can you run our Google and Meta ads?

Yes. We run Google and Meta ads for a franchise Chevrolet dealer. Campaigns point to the right models and vehicles, and reporting covers calls and leads, not just clicks.

Do you work with used car dealers?

Yes. Used car dealers need the same things: vehicle pages search can read, pages for the towns you sell to, reviews and ads that land on the vehicle.

Can you build a site for our fleet or public safety division?

Yes. We built a separate site for a dealer’s public safety division, which sells and upfits police and fire vehicles and handles municipal leases.

Do you market service and parts?

Yes. Service, parts and specials pages, Google Business Profiles for each department and ads for the work your service drive wants more of.

Will you set up our Google Business Profiles?

Yes. We set up and manage profiles for sales, service and parts, and link each one to the right page.

How long until we see results?

Ads can send shoppers in the first week. SEO compounds: one Chevrolet client’s top-5 rankings grew from 74 to 444 in three years.

What does it cost?

Every dealership is quoted on a call, based on your rooftops, your platform and whether you want SEO, ads, a website or all three.

How do you report?

Monthly: rankings, traffic from Google, calls, leads and ad spend, with the numbers behind them.

Be the dealer they find first.

Book a free 30-minute call. Tell us your brands, your platform and the models you want to move, and we’ll show you where your store should rank.