IGNITE MARKETING GROUP
Your customers are asking ChatGPT, Perplexity, Gemini and Google’s AI Mode who to hire, what it costs and which brand to trust. Our answer engine optimization (AEO) and generative engine optimization (GEO) services make sure the answer includes you, while keeping the SEO foundation that still drives clicks, calls and leads.
What is answer engine optimization?
Answer engine optimization (AEO) is the practice of structuring your website, and your brand’s presence across the web, so AI-powered search tools can find, understand and cite you when they answer a question. Traditional SEO aims for a top ranking. AEO aims for a mention in the answer itself: inside a Google AI Overview, a ChatGPT response, a Perplexity citation or a voice assistant reply.
New to the terms? Read our guide: SEO vs. AEO vs. GEO: What’s the Difference?
Why AI search visibility matters now
When Google shows an AI summary, people click far fewer regular results. Pew Research Center found clicks on traditional links fell from 15% of visits to 8% when an AI summary appeared. The businesses that still win attention are the ones the answer is built from: Seer Interactive data reported by Search Engine Land shows pages cited inside AI Overviews earn more than twice the click-through rate of uncited pages on the same results.
What’s included
AI visibility audit
We run the questions your buyers actually ask through ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, record who gets named and cited, and benchmark you against your competitors using SE Ranking’s AI search tracking.
Answer-ready content
We rework your service pages and publish new content built to be quoted: direct answers up front, question-based headings, comparison tables, pricing and timeline explanations, and FAQ sections written in your customers’ language.
Technical access and structured data
We make sure Google, Bing and AI crawlers such as OAI-SearchBot and PerplexityBot can reach your pages, add schema (LocalBusiness, Service, FAQ, Article and Organization), and fix the crawl and indexing issues that keep content out of AI answers.
Entity and brand signals
AI tools need to be confident about who you are. We tighten your Google Business Profile, about page, directory listings and name, address and phone consistency so every engine sees one clear, trustworthy business.
Digital PR and citations
AI answers lean on third-party sources. We pursue reviews, industry and local mentions, and placements on the sites answer engines already trust in your category.
Reporting you can act on
Monthly reports track AI citation share, brand mentions, AI referral traffic in GA4, branded search and, most importantly, calls and form fills.
AEO vs. SEO: do you still need SEO?
Yes. Google says the same SEO fundamentals apply to its AI Overviews and AI Mode, and AI tools still pull from pages that are crawlable and trustworthy. That’s why our AEO work sits on top of our SEO program rather than replacing it.
Our process
- Audit: AI visibility testing, technical crawl and a competitor citation comparison.
- Strategy: a prioritized list of the questions, pages and sources that matter most for your business.
- Foundation: crawler access, schema and entity cleanup.
- Build: answer-ready rewrites and new content clusters.
- Promote: reviews, mentions and digital PR.
- Measure and improve: test, results, repeat.
Who it’s for
Local service businesses, automotive and powersports dealers, healthcare and professional practices, and outdoor brands, in Northeast Ohio and across the United States. If your customers research before they buy, they’re asking AI first.
Frequently asked questions
How long does AEO take to work?
Technical fixes and rewritten pages can be picked up as soon as they’re recrawled. Earning consistent citations across AI tools usually builds over three to six months, much like SEO.
Can you guarantee ChatGPT will recommend my business?
No one can, and you should be wary of anyone who promises it. AI answers change from question to question. What we can do is strengthen the signals these tools rely on and measure your citation share over time.
Which AI platforms do you optimize for?
Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot and Claude. Much of the work helps across all of them at once.
Does AEO replace my current SEO?
No. It extends it. Strong SEO is what makes your pages eligible to be cited in the first place.
Can you help my team use AI, too?
Yes. Our AI platform setup and team training service configures the right AI tools for your business and teaches your people to use them well.
Be the answer, not just a result
Book a complimentary AI visibility review and we’ll show you where your business appears in AI answers today and what it will take to show up more. Prefer to talk? Call 440-490-6280.