Skip to content

Google Partner agency in Chardon, Ohio, working with businesses across the U.S. and Canada

440-490-6280
Book a free callBook a call

IGNITE InsightWebsites

How to sell car parts online: website, Shopify, eBay and more

How salvage yards sell used parts online: your own site or Shopify, eBay Motors and marketplaces compared, plus fitment, inventory sync, freight, cores and SEO.

10-minute readBy IGNITE Marketing Group

How to sell car parts online: website, Shopify, eBay and more

If you’re working out how to sell car parts online, the setup that works for most salvage yards is two main channels fed by one inventory: your own website or Shopify store, and eBay Motors. Facebook Marketplace and parts-locator networks fill in for bulky local pickups and shop-to-yard sales. None of it works without clean data: fitment, part numbers, real photos and an inventory sync, so a part sold at the counter comes off every channel at once.

Below, we compare each option on cost and effort, then cover fitment, inventory sync, photos, freight, cores, SEO and a launch checklist.

How to sell car parts online: the main channels compared

Each channel reaches a different buyer. eBay brings national DIY and shop buyers who already trust the platform. Your own site brings people searching for your yard by name, by part number or by “used auto parts near me.” Facebook Marketplace brings local buyers who want to pick up today.

ChannelBest forCost to sellFitment supportMain drawback
Your own website or Shopify storeLocal buyers, repeat shops, part-number searchesPlatform fee plus card processing (Shopify Basic: $39 a month billed monthly, 2.9% + 30¢ per online sale)Whatever you buildYou have to earn the traffic
eBay MotorsNational reach for parts that ship13.6% final value fee on most parts, plus a per-order feeBuilt inFees, returns and price competition
AmazonNew or remanufactured parts with manufacturer part numbers$39.99 a month Professional plan plus a 12% referral fee in Automotive and PowersportsStrict catalog matchingPoor fit for one-off used parts
Facebook MarketplaceEngines, doors, wheels and other local pickupsFree for local pickup; shipped orders carry a selling feeNone to speak ofLots of messages and haggling
Parts-locator networks (such as Car-Part.com)Repair shops and other recyclersVaries by networkInterchange data from your yard systemYou rarely own the customer relationship

Most yards start with a website and eBay, then add the rest once the inventory sync is reliable. Five channels updated by hand is how parts get sold twice.

Your own used auto parts website or Shopify store

A used auto parts website is the only channel where you keep the full margin and the customer’s contact details. Every part page can show up in Google for its part number, and repeat shops can reorder without a marketplace taking a cut. The trade-off: nobody finds a new site by accident, so it needs SEO and a Google Business Profile behind it.

Shopify is the fastest way to get a store live. Shopify’s pricing page lists the Basic plan at $39 a month billed monthly ($29 a month billed yearly), with online card payments at 2.9% plus 30¢. Year-make-model search usually comes from an app, and a large, fast-moving yard inventory needs a sync to your yard system rather than manual uploads.

What a salvage yard website needs

  • Year, make, model and part-type search, plus a search box that accepts OEM and interchange numbers.
  • Live stock status pulled from your yard system, so buyers never order a part that’s gone.
  • Price, grade, donor-vehicle mileage, warranty terms and any core charge on every part page.
  • A clear choice between shipping and local pickup, with your address and hours.
  • A request-a-part form and tap-to-call button, plus written returns and warranty terms linked from checkout.

Shopify, a custom junkyard website or your yard system’s web store

Shopify suits yards selling a curated set of higher-value parts. A custom junkyard website makes more sense when tens of thousands of parts turn over daily or you publish pick-your-part price lists. Some yard systems include a basic web store; check that you can control page titles, URLs and structured data before relying on it for search. Our marketing for salvage yards page covers how we approach these builds, and our website development team handles both Shopify and custom sites.

Marketplaces and parts-locator networks

eBay Motors

eBay is still the default for selling used auto parts online to buyers outside your area. eBay’s seller fee schedule lists a 13.6% final value fee for most Motors parts and accessories on the total sale up to $7,500, plus $0.40 per order over $10. The total includes shipping and sales tax, so price heavy parts with that in mind. Basic sellers get 250 free listings a month, then pay $0.35 per listing.

Add fitment to every listing that supports it. eBay’s guide to listing with fitment says compatibility data is searchable, gets a boost in Best Match, and lets one listing cover every vehicle the part fits. Keep the vehicle list out of the title; use brand, OEM number and interchange number there instead.

Amazon

Amazon works best for new, aftermarket or remanufactured parts that match an existing product page by manufacturer part number. Amazon’s seller pricing lists the Professional plan at $39.99 a month and a 12% referral fee for Automotive and Powersports, with a $0.30 minimum. One-off used parts with condition notes are hard to match to a catalog page, so most salvage yards treat Amazon as optional.

Facebook Marketplace

Marketplace is strong for parts you’d rather not ship: engines, transmissions, doors and wheel sets. Listing for local pickup is free. Expect plenty of “is this still available?” messages, so post your hours, price and pickup rules in every listing.

Parts-locator networks

Locator networks such as Car-Part.com let repair shops, collision centers and other recyclers search yards by vehicle, part and distance. Listings usually come from your yard management system’s feed, so clean interchange data and honest grading matter. These business buyers reorder from yards that are accurate and quick.

Fitment data and inventory sync

Fitment is the data that says which vehicles a part fits. The Auto Care Association’s data standards define ACES as the industry standard for fitment data and PIES as the standard for product information such as descriptions, measurements and packaging. Both require paid database subscriptions.

Here’s the honest part: ACES and PIES were built for the aftermarket, where brands send catalog files to retailers. If you sell used OEM parts, your fitment usually comes from interchange data in your yard system plus the donor vehicle’s VIN. You only need ACES files if you also sell new aftermarket parts or feed a retailer that requires them.

What to record for every part

  1. Donor VIN, year, make, model, trim and engine.
  2. OEM part number and interchange number.
  3. Part type in one consistent naming scheme (pick “Alternator” and stick with it).
  4. Mileage, grade, condition notes and any damage.
  5. Price, core charge, weight and box size or freight class.
  6. Yard location or bin, so pullers can find it fast.

Year-make-model search

Retail buyers start with their vehicle, so put the year-make-model selector at the top of every page and remember the vehicle once chosen. Shops often search by number, so the same box should accept OEM, interchange and stock numbers. Test it with real searches from your call log before launch.

Syncing yard inventory so nothing sells twice

Getting this right is most of the work in how to sell car parts online without daily headaches. One alternator might be listed on your site, eBay and a locator network, then sold at the counter. If the other listings stay live, you’re cancelling orders and taking hits on your seller metrics.

Make your yard management system the single source of truth. Every channel reads from it, and every sale, wherever it happens, writes back to it. IGNITE integrates with yard management systems such as Dismantly, so stock, prices and photos reach your website without re-keying.

  1. Pick the system that holds the master record and decide who can edit it.
  2. Map its fields to each channel: part type, interchange, condition, price, core, weight and photos.
  3. Set a minimum price for online listings so you’re not shipping low-value parts at a loss.
  4. Sync fast movers in near real time and everything else several times a day.
  5. Test with 50 parts, including a counter sale, before you push the full inventory.
  6. Reconcile weekly against live listings and fix mismatches at the source.

Photos, freight shipping and core charges

Photos

Photograph the actual part, every time. eBay’s picture rules allow up to 24 photos, require at least 500 by 500 pixels (about 1600 by 1600 is recommended), and ban stock photos on used items as well as logos or watermarks on images. They’re good rules for your own site too.

  • The whole part on a plain background.
  • The part number tag or casting number, close and sharp.
  • Connectors, mounting points and any damage.
  • A tape measure in frame for body panels and wheels.

Freight shipping

Know where parcel ends and freight begins. UPS’s size and weight limits cap a package at 150 pounds, 108 inches long and 165 inches in length plus girth, with special handling over 70 pounds. Engines, transmissions, axles and most body panels go LTL freight on a pallet.

Quote freight by destination ZIP code instead of a flat rate that loses money on rural deliveries. Delivery to a business with a dock usually costs less than to a home, so say so on the page. Drain fluids, cap openings and strap everything down.

Core charges

A core charge is a refundable deposit added when the buyer is expected to send back their old part, common on engines, transmissions, alternators and starters. Show it as its own line on the part page and at checkout, and spell out the return window, the condition required and who pays return shipping. Vague core terms lead to disputes.

SEO for part-number and year-make-model searches

People search for parts three ways: by part number (typed straight off the old part), by vehicle and part (“2015 Silverado 5.3 engine”), and by place (“used auto parts near me” or “junkyard near me”). A salvage yard website needs pages built for each.

  • Part pages: OEM number and part type in the title tag, heading and URL, with vehicle fitment in a table on the page.
  • Category pages for each make, model and part type, such as “Used Ford F-150 transmissions,” listing real inventory and explaining what you test before selling.
  • A location page with your address, hours, directions and pick-your-part rules, matched to your Google Business Profile.

Add product structured data so Google can read price, stock and condition. Google’s merchant listing documentation requires a name, an image and an offer with price and currency, and recommends item condition (UsedCondition for used parts), MPN, SKU, brand, shipping and return policy.

Two common mistakes: deleting sold part pages so they return errors, and generating thousands of near-identical pages with no inventory. When a part sells, mark it sold and link to similar parts, or redirect it to its category. Our SEO services and Google Ads management work together here: organic part pages for long-tail searches, Shopping ads for high-value parts.

Launch checklist for your salvage yard website

TaskDone when
Inventory syncA counter sale removes the part from your site and eBay within your target time
Year-make-model searchFive real customer searches return the right parts on a phone
Part pagesEvery page shows photos, price, condition, mileage, warranty and core charge
Shipping rulesParcel, freight and local pickup options appear correctly by weight and ZIP code
PoliciesReturns, warranty and core terms are written and linked from checkout
Structured dataGoogle’s Rich Results Test passes on a sample part page
TrackingCalls, form fills and orders are recorded as conversions
Google Business ProfileHours, categories and website link match the site
SpeedPart pages load quickly on a phone over a cellular connection

Run through this list with whoever answers your phones. They know how buyers describe the parts they want, and that’s the last piece of how to sell car parts online: matching the words your customers already use.

Related guides: Website redesign cost in 2026: what small businesses pay and Klaviyo flows every store should run, plus an honest review.

Frequently asked questions

What is the best way to sell used auto parts online?

For most salvage yards, the best setup is your own website or Shopify store plus eBay Motors, both fed from your yard management system so stock stays accurate. Your site captures local and part-number searches without per-sale commissions, while eBay reaches buyers nationwide. Add Facebook Marketplace for heavy local-pickup items and a parts-locator network for repair shops and other recyclers.

How much does eBay charge to sell car parts?

eBay’s published fee schedule lists a 13.6% final value fee for most Motors parts and accessories, charged on the total sale up to $7,500, plus a $0.40 per-order fee on orders over $10. The total includes shipping and sales tax. Basic accounts get 250 free listings a month, then pay $0.35 per listing. Store subscriptions and performance surcharges can change those numbers.

Do I need ACES and PIES data to sell used auto parts?

Usually not. ACES and PIES are Auto Care Association standards built for aftermarket catalogs, where brands send fitment and product files to retailers. Used OEM parts are normally matched with interchange numbers from your yard system and the donor vehicle’s VIN. You mainly need ACES and PIES files if you also sell new aftermarket parts or supply a retailer that requires them.

Should a junkyard website show prices?

Yes, for any part you sell online. Many buyers comparing your site with eBay will not call to ask, and Google can only show price details for a part when the price is on the page. If prices change often, pull them from your yard system automatically. Pick-your-part yards can publish a standard price list by part type instead of pricing every individual part.

Talk through your yard’s online sales

If you’re still deciding how to sell car parts online from your yard, or want a second opinion on your inventory sync or website, book a free call with IGNITE. It takes 30 minutes, and you can also reach us at 440-490-6280.

Rather have us do it?

Book a free 30-minute call. We’ll look at your site, your rankings and your competitors, then tell you the first three things we’d fix.