Google Partner agency in Chardon, Ohio, working with businesses across the U.S. and Canada
440-490-6280Search
SEORank for the searches that bring in customers.Answer engine optimizationGet named and cited in AI Overviews, ChatGPT and Perplexity.Paid ads
PPC and paid adsHow we plan and split budgets across platforms.Google Ads managementSearch, Performance Max, Shopping and call campaigns.Facebook and Instagram adsMeta ads that reach buyers before they search.Bing ads managementMicrosoft Advertising on Bing, Yahoo, DuckDuckGo and Copilot.Email and websites
Email marketingKlaviyo and Constant Contact flows and campaigns.Website designFast sites built to turn visits into calls and sales.Consulting
Business consultingAudits, strategy, revenue operations and analytics.AI consulting and trainingSet up the AI tools your team will use, and train them.All servicesIGNITE is a Google Partner agency for Google Ads management. We build and run search, Performance Max, Shopping and call campaigns, so every call and sale gets counted.
107,760
phone calls from Google Ads
Calls from call assets and call ads, October 2023 to September 2026, from Google Ads.
phone calls from the Google Ads accounts we manage since October 2023
Google Ads call reportingaverage cost per click in the last 12 months, while the cross-industry average is $5.26
Google Ads; WordStream 2025 benchmarksaverage cost per call in the last 12 months, while the cross-industry average cost per lead is $70.11
Google Ads; WordStream 2025 benchmarksof U.S. searches happen on Google, so that’s where most buyers start
Statcounter, September 2026Our Google Ads management is built for calls and sales, then tuned every week.
Calls, forms and purchases are set up as conversions in Google Ads and Google Analytics, then tested before launch.
Campaigns are split by service, product and location, so negative keywords keep you from paying for the wrong searches.
Ads and landing pages are written for each campaign, while call assets, locations and prices go where they fit.
We review search terms, bids and budgets weekly, then report calls, leads and cost per result every month.
Google Ads management that uses every campaign type Google offers, but only where it makes you money.
Ads for the services and products people search for, so you only pay for searches that fit.
Google’s AI-driven campaigns across Search, YouTube, Display, Gmail and Maps, when they’re fed the right assets and signals.
Product feeds, Merchant Center fixes and Shopping campaigns, especially for online stores and parts sellers.
Call assets, location assets and Local Services Ads, since most local jobs start with a phone call.
Video and image ads that reach buyers before they search.
Ads that bring back people who visited, priced a part or looked at a unit but didn’t call.
Every call, form and purchase is counted in Google Ads and Google Analytics, so bids follow real results.
Calls, leads, sales and cost per result, explained in plain English so you know what changed.
Results from our Google Ads management over the last 12 months, next to the industry average for the same business type. Names are withheld, but the business type is real.
Multi-location repair group
$13.41
per phone call from ads
53% below the industry average
Avg. cost per lead, auto repair, service and parts
26,319 calls from Google Ads for a repair group with shops across its region.
See our auto repair workFranchise Chevy dealer
$11.16
per phone call from ads
71% below the industry average
Avg. cost per lead, automotive for sale
5,875 calls from Google Ads for one Chevrolet store.
See our dealership workIndustrial tool maker
7.4x
return on ad spend
45% below the industry average
Avg. cost per lead, industrial and commercial
$215,445 in tracked online sales on $29,116 in ad spend, so every dollar returned $7.40.
See all paid ads resultsIndustry averages are medians from WordStream’s 2025 Google Ads benchmarks: 16,446 U.S. search campaigns, April 2024 to March 2025. Our numbers come from Google Ads conversion and call reporting.
Straight answers from our team, so you can learn the basics before we talk.
Rather talk it through? Call 440-490-6280.
Yes, IGNITE Marketing Group is a Google Partner, and you can see our Google Partner profile.
Often in the first week. Then costs usually come down over the first month or two as we cut searches that don’t convert.
It depends on the job, but the cross-industry average cost per lead on Google Ads is $70.11. Across the accounts we manage, a call from ads averaged $20.13 over the last 12 months.
Yes, when Google offers them for your trade, alongside search and call campaigns.
Yes, we audit the account first, then keep what works and fix tracking before we change budgets.
Usually, yes. Ads bring calls now while SEO builds, and ad data shows which searches turn into jobs, so SEO can go after them.
Book a free 30-minute call about Google Ads management. We’ll look at your account, or your market if you don’t have one yet, then show you what we’d change first.
