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Facebook ads management

We’re a Meta Business Partner, and our Facebook ads management covers Facebook and Instagram. Because these ads reach people before they search, they work well for new arrivals, specials and events. They also bring back shoppers who visited but didn’t call.

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Example ad, real numbersMeta accounts we run
Your ShopSponsored

Winter tires are in. Book your swap before the first snow and skip the line.

Winter tire swap. Book online.
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  • Impressions3.85M
  • Link clicks46,824
  • Cost per click29%below the industry average

The ad is an example. Our numbers are running totals across the Meta ad accounts we run. Industry average: WordStream 2025, traffic campaigns.

  • 3.6 billion

    people use Meta’s apps every day, so your buyers are already there

    Meta, June 2026
  • 3.85M

    impressions for the Meta ads we run for clients

    Meta Ads Manager
  • 29%

    lower cost per link click on those ads than the cross-industry average

    Meta Ads Manager; WordStream 2025, traffic campaigns
  • 46,824

    link clicks from those ads

    Meta Ads Manager

What our Facebook ads management includes

Facebook ads management for Facebook and Instagram, run by the same team that runs your search ads, so the numbers line up.

  • Campaign strategy

    Goals, budget and campaign types matched to what you need, such as calls, leads, sales or event turnout.

  • Audience building

    Local radius, interests, customer lists, lookalike audiences and site visitors, so ads reach likely buyers.

  • Creative and copy

    Static, carousel and short video ads, because each placement needs its own format.

  • Lead form ads

    Forms that fill in from the person’s profile, then go straight to your inbox or CRM.

  • Retargeting

    Ads for people who visited your site or looked at a unit but didn’t reach out.

  • Catalog and inventory ads

    Products and units pulled from your catalog, then shown to the people most likely to buy.

  • Pixel and Conversions API

    Tracking set up and checked, so Meta optimizes for real results instead of clicks.

  • Facebook ads management reporting

    Reach, clicks, leads and cost per result, reported next to your Google numbers so you can compare.

Facebook ads management results

Results from our Facebook ads management, next to the industry average for the same business type. Names are withheld, but the business type is real.

Facebook ads management results: cost per link click for three IGNITE clients compared with industry averages
Cost per link click, our clients against the industry average for their business type. Industry averages: WordStream 2025 Facebook ads benchmarks, traffic campaigns.

Collision group

31%

lower cost per link click than the industry average

$0.56 a click, against $0.81 for the industry

27,006 link clicks and 2.58 million impressions for a six-location collision group.

See our collision work

Powersports dealer

39%

lower cost per link click than the industry average

$0.48 a click, against $0.79 for the industry

9,961 link clicks for a powersports dealership.

See our powersports work

Real estate agent

75%

lower cost per link click than the industry average

$0.23 a click, against $0.91 for the industry

6,131 link clicks and 616,934 impressions for a local real estate agent.

See all paid ads results

Industry averages are medians for traffic campaigns from WordStream’s 2025 Facebook ads benchmarks, April 2024 to June 2025. Our numbers come from Meta Ads Manager.

Facebook ads management questions

Rather talk it through? Call 440-490-6280.

Should I start with Facebook ads or Google Ads?

If people already search for what you sell, start with Google Ads. Then add Meta to reach people before they search, launch something new or bring back site visitors.

How much do Facebook ads cost?

You set the budget. Across the Meta accounts we run, a link click costs 29% less than the cross-industry average of $0.70.

Do you make the ads?

Yes, we write the copy and build the images and short videos, using photos and clips from your business when we can.

Can Meta ads bring in leads, not just likes?

Yes, because lead form ads and conversion campaigns are built for leads, and we track them through to calls and sales.

Does Facebook ads management include Instagram?

Yes, Meta ads run across Facebook, Instagram and Messenger from one account, so we set placements for each campaign.

Are you a Meta Business Partner?

Yes, IGNITE Marketing Group is a Meta Business Partner.

Everything we do

All services

Reach buyers before they search.

Book a free 30-minute call about Facebook ads management. We’ll look at your Meta account, or your market if you’re starting fresh, then show you what we’d run first.