Skip to content

Google Partner agency in Chardon, Ohio, working with businesses across the U.S. and Canada

440-490-6280
Book a free callBook a call

Bing ads management

Our Bing ads management puts your ads on Bing, Yahoo, DuckDuckGo and Microsoft’s own sites, including Copilot. We bring over what works in Google, then tune it for the people Microsoft reaches.

Book a free 30-minute callSee the results
  • Microsoft Advertising Partner
Cost per conversion, same businessOct 2023 to Sep 2026

  • Collision group

    Google$10.78
    Microsoft$4.72

  • Industrial tool maker

    Google$48.68
    Microsoft$23.25

  • Multi-location repair group

    Google$8.70
    Microsoft$17.83

Microsoft Ads came in cheaper for two of these three. For the repair group, Google stayed cheaper, so most of its budget stays there. That’s why we test.

  • 9.8%

    of U.S. searches run on Bing, before you count Yahoo and DuckDuckGo

    Statcounter, September 2026
  • 42,373

    clicks from the Microsoft Ads accounts we manage since October 2023

    Microsoft Advertising
  • 3,735

    conversions from those accounts

    Microsoft Advertising
  • 56%

    lower cost per conversion than Google for one collision group when we compared the same period

    October 2023 to September 2026

How our Bing ads management works

Our Bing ads management starts from what already works in Google, then lets Microsoft’s numbers decide.

  1. Import

    We bring your best Google campaigns into Microsoft Advertising, then keep them in sync.

  2. Adjust

    Bids, locations and devices are tuned for Microsoft’s audience, and LinkedIn profile targeting is added when it helps.

  3. Track

    Microsoft’s conversion tag and goals are set up and tested, so results count the same way as in Google.

  4. Compare

    Cost per call, lead and sale sit side by side with Google every month, so budget moves to the cheaper one.

What our Bing ads management includes

Bing ads management covers everything Microsoft Advertising offers, run next to your Google Ads so nothing gets counted twice.

  • Search campaigns

    Your best keywords and ads on Bing, Yahoo and DuckDuckGo, since all three use Microsoft’s ad network.

  • Shopping and Performance Max

    Product feeds in Microsoft Merchant Center, so your products show up in Bing Shopping.

  • Audience ads

    Image and native ads across Microsoft’s network, such as Outlook and MSN.

  • LinkedIn profile targeting

    Reach searchers by company, industry or job function, because only Microsoft offers this option.

  • Google import and sync

    Campaigns are imported and kept current, then adjusted where Microsoft behaves differently.

  • Conversion tracking

    Calls, forms and purchases are counted the same way they are in Google, so the comparison is fair.

  • Bing ads management reporting

    Microsoft and Google results in one monthly report, so you see where each dollar works harder.

  • Microsoft Clarity

    Free heatmaps and session recordings that show what ad visitors do when they land on your site.

Bing ads management results

Results from our Bing ads management, same business and same period: October 2023 to September 2026. Names are withheld, but the business type is real.

Collision group

$4.72

per conversion on Microsoft

56% below its Google Ads cost

Microsoft$4.72
Google$10.78

Google Ads, same business

478 conversions from Microsoft Ads over three years.

See our collision work

Industrial tool maker

$23.25

per conversion on Microsoft

52% below its Google Ads cost

Microsoft$23.25
Google$48.68

Google Ads, same business

2,071 conversions from Microsoft Ads over three years.

See its Google Ads results

Multi-location repair group

$0.98

per click on Microsoft

67% below its Google click cost

Microsoft$0.98
Google$2.97

Google Ads, same business

But Google still won on cost per conversion, so most of the budget stays there.

See our auto repair work

From Microsoft Advertising and Google Ads. Each platform counts conversions under its own settings.

Who Bing ads management reaches

Google still handles most U.S. searches, but Bing’s share is big enough to test, especially when Google costs keep rising.

Bing ads management reach: Bing and Google shares of U.S. searches in September 2026
U.S. search engine market share, all devices, September 2026. Source: Statcounter.

Keep learning about Bing ads management

Straight answers from our team, so you can learn the basics before we talk.

Read IGNITE Insight

Bing ads management questions

Rather talk it through? Call 440-490-6280.

Is Bing Ads worth it?

Often, as an add-on to Google. Bing handles about 1 in 10 U.S. searches, and clicks can cost less because there’s less competition. So we test it with a small budget and let the cost per lead decide.

What’s the difference between Bing Ads and Google Ads?

Google reaches far more searches, while Microsoft reaches fewer, often at a lower cost. Microsoft also adds options Google doesn’t have, such as LinkedIn profile targeting.

Is Bing Ads the same as Microsoft Advertising?

Yes, Microsoft renamed Bing Ads to Microsoft Advertising in 2019, but people still search for it as Bing Ads.

Do Bing ads show on Yahoo and DuckDuckGo?

Yes, Microsoft Advertising serves search ads on Bing, Yahoo and DuckDuckGo, and it also places ads on Microsoft sites like MSN and Outlook.

Should I add Bing ads management if I already run Google Ads?

Usually, yes, since the same campaigns can reach searchers Google misses, often for less.

Are you a Microsoft Advertising Partner?

Yes, IGNITE Marketing Group is a Microsoft Advertising Partner.

Everything we do

All services

Search

Paid ads

Email

Websites

Consulting

Industries we build for

All industries

Find the searches Google misses.

Book a free 30-minute call about Bing ads management. We’ll show you what your Google campaigns would look like on Microsoft, and then what it would cost to test.

Book a free 30-minute callor call 440-490-6280