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Online advertising that pays its way

We plan, build and run online advertising on Google, Meta and Microsoft for shops, dealers and online stores. Because we track every call and sale, each campaign is judged by what it brings in.

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Running totalsClient accounts we manage

$2.4M

in Google Ads spend managed for clients

  • Google Ads107,760phone calls from ads
  • Microsoft Ads3,735conversions
  • Meta Ads46,824link clicks at 29% below the average cost

Running totals from Google Ads, Meta and Microsoft Advertising.

  • $2.4M

    in Google Ads spend managed for our clients

    Google Ads
  • 107,760

    phone calls from the Google Ads accounts we manage

    Google Ads call reporting
  • 71%

    lower cost per lead from those ads than the cross-industry average

    Google Ads, rolling 12 months, vs. WordStream 2025 benchmarks
  • 46,824

    link clicks from the Meta ads we run, at 29% below the industry average cost per click

    Meta Ads Manager

What our online advertising management includes

One team runs all your online advertising, so budget can move to whatever is working.

  • Google search ads

    Campaigns built around how people search for what you sell, with tight keyword control so you don’t pay for junk clicks.

  • Performance Max and Shopping

    Product feeds, Merchant Center fixes and campaigns that sell online, especially for parts and inventory.

  • Call and local campaigns

    Call assets, location assets and Local Services Ads, since most local jobs still start with a phone call.

  • Meta ads

    Facebook and Instagram ads reach people before they search, and they also bring back visitors who didn’t call.

  • Microsoft ads

    Your best Google campaigns on Bing, Yahoo, DuckDuckGo and Copilot, because conversions there often cost less.

  • YouTube and display

    Video and display for launches and seasons, plus remarketing when visitors leave without calling.

  • Landing pages

    Pages built for the ad instead of the homepage, with the phone number and booking up top.

  • Reporting

    Calls, leads, sales and cost per result by platform, so you see what each dollar did.

Online advertising results from our clients

Online advertising results from the client accounts we manage, compared with the industry average so you can see how they stack up.

Towing and repair shop

94%

lower cost per phone call than the industry average

Cost per call$1.83
Industry avg.$28.50

Avg. cost per lead, auto repair, service and parts

2,549 calls from Google Ads in 12 months for a local towing and repair shop.

See our Google Ads work

Industrial tool maker

7.4x

return on ad spend

45% below the industry average

Cost per sale$47.19
Industry avg.$85.63

Avg. cost per lead, industrial and commercial

$215,445 in tracked online sales on $29,116 in Google Ads spend.

See our Google Ads work

Collision group

56%

lower cost per conversion on Microsoft Ads than on Google Ads

Microsoft$4.72
Google$10.78

Google Ads, same business

Same business, same period.

See our Bing Ads work

Industry averages are medians from WordStream’s 2025 Google Ads benchmarks: 16,446 U.S. search campaigns, April 2024 to March 2025. Our numbers come from Google Ads and Microsoft Advertising.

Which online advertising platform should you use?

Most businesses start with Google, then add the others once tracking proves what works.

Google Ads

Reach people searching right now, on Google, YouTube and Maps.

Best for: Calls, service bookings, parts and products people search for by name.

Google Ads management

Meta Ads

Reach people on Facebook and Instagram before they search.

Best for: New models, seasonal specials, events and bringing back site visitors.

Facebook ads management

Microsoft Ads

About 1 in 10 U.S. searches run on Bing, and its ads also show on Yahoo, DuckDuckGo and Copilot.

Best for: Extending Google campaigns that already work, often at a lower cost.

Bing ads management

Online advertising questions

Rather talk it through? Call 440-490-6280.

How much should I spend on online advertising?

Enough to learn something in your market. We size budgets from search volume and what a job is worth to you, so you can start small and prove it before you spend more.

How fast will paid ads bring in calls?

Search ads can bring calls in the first week. Expect a month or two of testing, though, before costs settle.

Which platform should I start with?

For most local businesses, Google search ads, because people are already looking. Meta and Microsoft come next, once tracking shows what a lead is worth.

Do you track phone calls?

Yes, calls from ads, call assets and your website are tracked, so they show up next to form leads and online sales.

Can you take over our existing ad accounts?

Yes, we audit what’s running first, then keep what works and fix tracking before we change budgets.

Do you build landing pages?

Yes, because we build websites too, so ads can point to pages made for them.

Everything we do

All services

See what your ads should be bringing in.

Book a free 30-minute call about your online advertising. Bring your ad accounts, or none at all, and then we’ll show you where the money goes and what we’d change first.